American Legal MediaAttorney marketing · California

California law firm marketing

California injury, employment and workers' compensation inquiries, delivered to your firm.

American Legal Media runs consumer advertising across California for three practice areas: workers' compensation, employment and personal injury. When someone asks to speak with an attorney, we send that inquiry to one participating firm that handles their type of matter in their county and language. You pay a fixed advertising fee per inquiry delivered. Never per case, and never a share of fees.

  • Workers' comp · Employment · Personal injury
  • Exclusive to one firm
  • English & Spanish
  • All 58 California counties
  • Advertising, not referral

What we do for firms

We handle the advertising. You handle the law.

Finding people who want an attorney takes content, media buying and fast intake. We run all of it, so your team spends its time on the people who asked to hear from you.

Consumer advertising

We publish free, plain-language guides for injured and mistreated workers and accident victims, in English and Spanish, and run the advertising that brings them in.

Exclusive delivery

Each inquiry goes to one participating firm only. It is not resold, shared or sent to a list of competing offices.

A portal for your intake team

Review new inquiries, see your coverage, and manage billing, documents and your team in one secure place.

How it works

Three steps to your first inquiry

  1. Get verified

    Tell us about your firm. We confirm each attorney's California State Bar status and your malpractice coverage, and you sign our advertising agreement.

  2. Set your coverage

    Choose your practice areas, counties, languages and daily volume, and save a payment method.

  3. Receive inquiries

    When someone in your area asks to be contacted about a matter you handle, the inquiry arrives in your portal and by email. The fee is charged on delivery, with a receipt.

See the full process for law firms →

Exclusive inquiries across California

Built around how plaintiff-side practices actually run.

  • Three practice areas. Workers' compensation; employment, including wrongful termination, wage and hour, and discrimination or harassment; and personal injury. Receive one, two or all three.
  • County-level coverage. Receive inquiries only from the counties your office serves, anywhere from one county to all 58.
  • English and Spanish. Bilingual consumer content, with inquiries matched to firms that serve that language.
  • Volume you control. Set a daily limit so new inquiries match your intake capacity.
  • Fair on bad data. An inquiry we accept as invalid is credited or refunded.
What an inquiry includes

New consumer inquiry

Practice areaWorkers' comp, employment or personal injury
CountyWhere the person is located
LanguageEnglish or Spanish
MatterWhat happened, in their words
StatusClaim or case status as they describe it
Current attorneyWhether they already have one
ContactName, phone, email and preferred way to reach them

Why American Legal Media

A cleaner way to advertise your practice

Structured for compliance

A fixed advertising fee per inquiry delivered. No per-case pricing, no fee splitting, and no payment for recommendations.

Transparent billing

The per-inquiry price is shown in your portal. Every charge comes with an emailed receipt tied to the inquiry it paid for.

Focused on California

California only, and three practice areas we know well. Our content, our matching and our portal are built for them.

Ready to receive inquiries in your counties?

Call or email us to request access. Existing firms can sign in to the portal.